Market Analysis for Economic Vitality Council
Main Street Waterloo
Waterloo
Arts, Audio/Video Technology, and Communication // Business, Management and Administration // Hospitality and Tourism // Marketing, Sales, and Service
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Description
Seeking high school students interested in business, economics, or data analysis? Main Street Waterloo’s Economic Vitality Council is looking for a team of students to help conduct a Market Analysis to shape the future of downtown Waterloo!

What You’ll Do:
📊 Survey Development – Work with our team to design a survey that captures what consumers, residents, and workers want to see in downtown Waterloo.

📢 Community Engagement – Help promote the survey and collect 500+ responses from diverse groups.

🔎 Data Analysis – Compile and interpret survey results, identifying key trends that will help attract new businesses and developers.

📑 Final Report & Presentation – Summarize findings into a report that will be shared with city leaders, developers, and business owners to guide downtown growth.

Why Join?
✅ Gain real-world experience in market research, data analysis, and community development
✅ Build skills in survey design, marketing, and strategic planning
✅ Add valuable experience to your college applications and résumé
✅ Make a meaningful impact on downtown Waterloo’s future!

This is a great opportunity for students interested in economics, business, marketing, urban planning, or social sciences. Virtual participation is available, and all students will be recognized for their contributions.
Deliverables
By the end of this project, students will have completed the following: 📄 Comprehensive Consumer & Market Survey – A well-structured survey designed to gather insights from downtown consumers, residents, and workers. 📈 500+ Survey Responses Collected – A diverse and representative sample of data to accurately reflect the needs and wants of the community. 📊 Data Analysis Report – A summary of key findings, trends, and opportunities based on survey responses, including visual data representations like charts and graphs. 📝 Business & Development Recommendations – A list of potential business types, services, and amenities that the community wants in downtown Waterloo. 📑 Final Report & Presentation – A professional, data-driven report and accompanying presentation to be shared with city leaders, business owners, and developers to guide economic growth and recruitment efforts. This project will provide students with hands-on experience in market research, strategic planning, and data-driven decision-making, all while making a direct impact on downtown Waterloo’s future.
Hours Commitment
Other
What Business Partners Will Provide
We will provide any software or supplies needed to complete this project.
What Schools Will Need To Provide
Nothing
Type
Business open to all types of involvement
Grade Level
High School (9-12)
Academic Domain
Career & Technical Education
English Language Arts
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