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Market MercyOne’s PCT Program
MercyOne Des Moines Medical Center
Des Moines
Arts, Audio/Video Technology, and Communication // Health Science // Marketing, Sales, and Service // Science, Technology, Engineering and Math
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Description
Create an annual marketing plan to increase MercyOne’s PCT Apprenticeship/Position as a career choice.

The target market are individuals with a High School Diploma, individuals who are willing to make a minimum of a one year commitment, and individuals who are possibly looking for their first step into the Healthcare Industry or second career choice.
Deliverables
The deliverables should show a general understanding of not only MercyOne’s PCT position but also our specific PCT in-house program. (This understanding could be shown through a completed SWOT analysis.) The deliverables should include a creative annual marketing plan of both inbound and outbound marketing, outreach advertising, social media utilization, special events, etc. The marketing plan must live within a $5,000 budget- utilized with the highest ROI possible.
Hours Commitment
A few months
What Business Partners Will Provide
Description of our PCT position and our very own PCT graduation program.
Type
Business involvement occurs virtually
Grade Level
High School (9-12)
Academic Domain
Career & Technical Education
Science
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